Press Kit

Author and Speaker, Alexandra Free


Alexandra “Lex” Free spent twenty years as a talent executive and stage manager in the demanding field of live television, working with A-list celebrities, producers, publicists, and network executives. But her world turned upside down the day she got a call that her father was in the hospital, and then again when she discovered her mother had Alzheimer’s. Over the following decade, she immersed herself in the world of caregiving-speaking to doctors, lawyers, elder care experts, and Medicaid specialists-learning everything she could to successfully advocate for her parents while also learning-the hard way-the importance self- care plays in the physical and mental well-being of a caregiver.

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